Fiat showed up at the 2013 Los Angeles Auto Show with an artistic flair not seen elsewhere, having commissioned Italian art master Nicola Verlato to produce a masterpiece inside a 500L. Verlato worked on his back, producing a painting on the ceiling of the car in the fashion of past fresco works on the ceilings of historic buildings in Italy, including the iconic Sistine Chapel. As the artist worked on the car at the Fiat booth, he drew in curious attendees who wanted to see the master at work. Fiat also set up a live online video feed that allowed people around the world the chance to see the process unfold. See the new 500L at Fiat Meriden.
The new Fiat 500L had to be modified before the auto show began, giving Verlato the space necessary to work as well as a canvas to paint. This involved removing the car’s stock headliner and installing a special fiberglass ceiling that was prepped to bond with the paint. The seats in the vehicle also had to be removed and a smooth floor installed. Verlato laid on a wheeled platform in the vehicle’s interior, which allowed him to move about freely as he worked on his back. A red Fiat 500L with a dual tone tan and gray interior was selected as the subject for the work of art. Schedule a test drive by contacting your Fiat Dealer Ny.
“The FIAT brand is about immersing oneself in Italian style, design and culture. We wanted to play with this concept by taking one of the most far-reaching pieces of old world art and combining it with the iconic new design of the Fiat 500L,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC and Head of FIAT Brand Worldwide.
Nicola Verlato is a native of Italy, like the Fiat brand. He grew up in Verona and spent his childhood summers learning the ins and outs of art at a local monastery. At the young age of 15 he held his first art show, and since has become a worldwide sensation, with his works of art appearing in galleries across the globe.
Written by <a href=”https://plus.google.com/u/0/104827786123639159216?rel=author”>StevenSymes</a>
Photo courtesy of Fiat.